EnsuranX
EnsuranX
The EnsuranX design aims to demystify the often complicated process of choosing health insurance, making it more accessible to a diverse range of users.
Research
Research
The EnsuranX website design project began with extensive research into the health insurance market and user needs. I analyzed competitor websites, studied healthcare industry trends, and conducted user interviews to understand pain points in searching for and comparing insurance options. This research revealed a need for a more user-friendly, accessible approach to presenting complex insurance information.
The EnsuranX website design project began with extensive research into the health insurance market and user needs. I analyzed competitor websites, studied healthcare industry trends, and conducted user interviews to understand pain points in searching for and comparing insurance options. This research revealed a need for a more user-friendly, accessible approach to presenting complex insurance information.
Research
The EnsuranX website design project began with extensive research into the health insurance market and user needs. I analyzed competitor websites, studied healthcare industry trends, and conducted user interviews to understand pain points in searching for and comparing insurance options. This research revealed a need for a more user-friendly, accessible approach to presenting complex insurance information.
Design
Design
Developing the concept, I focused on simplifying the user journey while maintaining comprehensive coverage options. The design incorporates a clean, approachable aesthetic with a calming color palette dominated by blues and whites to instill trust and clarity.
Developing the concept, I focused on simplifying the user journey while maintaining comprehensive coverage options. The design incorporates a clean, approachable aesthetic with a calming color palette dominated by blues and whites to instill trust and clarity.
Design
Developing the concept, I focused on simplifying the user journey while maintaining comprehensive coverage options. The design incorporates a clean, approachable aesthetic with a calming color palette dominated by blues and whites to instill trust and clarity.
Development
Development
The development process involved multiple iterations in Figma, with a focus on responsive design to ensure seamless functionality across devices. Special attention was given to creating a clear visual hierarchy and incorporating ample white space to prevent information overload - a common issue on insurance websites.
The development process involved multiple iterations in Figma, with a focus on responsive design to ensure seamless functionality across devices. Special attention was given to creating a clear visual hierarchy and incorporating ample white space to prevent information overload - a common issue on insurance websites.
Development
The development process involved multiple iterations in Figma, with a focus on responsive design to ensure seamless functionality across devices. Special attention was given to creating a clear visual hierarchy and incorporating ample white space to prevent information overload - a common issue on insurance websites.
Concept
Concept
The core concept revolves around presenting insurance options in clear, easy-to-understand categories (Medicare, Individual & Family, Small Business, etc.) with intuitive icons. This allows users to quickly identify and explore relevant plans. A warm, inclusive family image was chosen to resonate with the target audience and convey a sense of security and care.
The core concept revolves around presenting insurance options in clear, easy-to-understand categories (Medicare, Individual & Family, Small Business, etc.) with intuitive icons. This allows users to quickly identify and explore relevant plans. A warm, inclusive family image was chosen to resonate with the target audience and convey a sense of security and care.
Concept
The core concept revolves around presenting insurance options in clear, easy-to-understand categories (Medicare, Individual & Family, Small Business, etc.) with intuitive icons. This allows users to quickly identify and explore relevant plans. A warm, inclusive family image was chosen to resonate with the target audience and convey a sense of security and care.
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ali sheikh
ali sheikh
ali sheikh
ali sheikh
©2024 ALL RIGHTS RESERVED
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©2024 ALL RIGHTS RESERVED
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©2024 ALL RIGHTS RESERVED
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©2024 ALL RIGHTS RESERVED
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